Build client portals & apps
with Softr
We build client portals, member directories, and internal tools with Softr, powered by Airtable or Google Sheets as the backend. The fastest way to give your clients or team a branded app on top of your data.
The best tool for
portal / app builder
Softr turns your Airtable or Google Sheets data into a fully-featured web app, with authentication, portals, directories, and forms, in hours, not weeks. No backend code required.
What we build with Softr
From MVPs to enterprise platforms, here's how we use Softr to ship faster.
Client Portals
Give each client a branded portal to view their data, documents, invoices, and project updates.
Member Directories
Searchable member directories for associations, communities, and B2B networks.
Job Boards
Custom job boards with listings, applications, and employer dashboards, powered by Airtable.
Internal Dashboards
Team dashboards and ops tools built on top of your existing Airtable or Google Sheets data.
Certified Softr experts
We don't just use Softr, we master it. Our team is certified and has shipped dozens of projects with it.
Apps delivered
We've shipped over 50 production apps using Softr and the broader no-code stack, from seed-stage MVPs to enterprise platforms.
Faster delivery
Softr lets us build in weeks what traditional dev teams take months to deliver, giving you a decisive speed advantage.
Fixed pricing
Every project comes with a clear scope, fixed price, and weekly demos. No surprises, no scope creep, just results.
Tools we combine with Softr
We integrate Softr with the best tools in the no-code ecosystem for end-to-end solutions.
The Complete Guide to Softr Development
Softr is the fastest way to turn an Airtable or Google Sheets base into a fully-featured, authenticated web application without writing backend code.
Softr: The Fastest Way to Build on Airtable
Softr's core value proposition is extraordinary speed to a working, authenticated web app. If your data already lives in Airtable, Softr can have a live, branded portal in front of real users within a single business day. You connect your Airtable base, map tables to blocks, list views, detail pages, forms, charts, define user groups and visibility rules, publish to a custom domain, and you are done. No backend to configure, no API to build. The platform shines for use cases where the data model is established and the app's job is to surface it to the right people. Agencies use Softr to give clients a professional home for project updates instead of a shared Airtable base. Property managers use it for tenant portals. Associations use it for member directories. In every case, the Airtable base remains the source of truth, and Softr is the consumer-grade interface on top. The speed comes from opinionated defaults. Softr's blocks are pre-designed and pre-wired to data patterns that appear constantly in portals and directories. You are not designing from scratch, you are configuring purpose-built templates. This means you cannot deviate far from the template structure, but for the target use cases, that is a strength rather than a limitation. When time-to-launch is the primary constraint, Softr is almost always the fastest responsible choice.
Softr vs Glide: When to Use Which
Softr and Glide are the two most prominent no-code app builders optimized for Airtable, and the choice between them comes up constantly. The key difference is platform orientation: Softr is web-first and portal-focused, while Glide is mobile-first and field-tool-focused. If your users will primarily access the app on a desktop browser, Softr's layouts and navigation patterns feel more natural. If they are on mobile in the field, Glide's progressive web app experience is superior. Softr has deeper user management features out of the box. Conditional visibility based on user groups, per-record ownership, and multi-tiered access groups are core to Softr's design. Glide has row-level permissions too, but Softr's user management UI is more approachable for non-technical builders configuring complex access rules. For client portals where the access control logic is business-critical, Softr is usually the cleaner implementation. Glide's component library is broader for field-facing apps, signatures, QR code scanners, GPS-triggered actions. Softr does not have direct equivalents. Conversely, Softr has better support for public-facing pages (job boards, directories, landing pages with mixed authenticated and public content). The honest answer is that most experienced no-code builders have both tools in their stack and choose based on the primary use case. Internal field tool for a mobile team: Glide. Client-facing portal on the web: Softr.
Building a Client Portal with Softr Step-by-Step
A client portal in Softr starts with the Airtable base. You need at minimum a Clients table with an email field (matching logged-in users to their records) and whatever data you want to expose, projects, invoices, documents, messages. The email field is the link between Softr's authentication system and the Airtable record. When a user logs in, Softr filters all data views to rows where that email field matches. In Softr's editor, you build the portal page by page. A Home page typically shows a summary list block, the client's active projects, their latest invoice status, or a metrics chart. Detail pages let users drill into individual records. Form blocks let them submit requests or update their information. Each block connects to a specific Airtable table, and you configure which fields are visible, which are editable, and what filtering logic applies. The entire configuration is point-and-click. Branding is applied at the app level, your logo, primary color, font choices, and flows through every block automatically. You add the custom domain in the Softr settings, update DNS, and the portal is live at your client's branded subdomain. A professional client portal that would take a developer two weeks to build from scratch takes an experienced Softr builder one to two days. For agencies managing multiple clients, the template and clone system lets you replicate that effort across projects even faster.
Softr User Management and Roles
Softr's user management system is the platform's most sophisticated feature. Users sign up via a customizable form, are stored in Softr's own user database (separate from Airtable), and can be assigned to one or more user groups. User groups are the primary access control mechanism, you assign visibility of entire pages, individual blocks, or specific fields to groups. A Clients group sees invoices and project status. An Admins group sees all records and has edit permissions. Magic link authentication is supported alongside email-and-password login. For portals where the audience is less technical or where friction at sign-in is a concern, magic links are a significant usability improvement. SSO via Google, LinkedIn, and other OAuth providers is available on higher plans. For enterprise portals where users should log in with their company identity provider, SAML SSO is available on the Business plan. The integration between Softr users and Airtable records is powered by the user's email address. When a logged-in user triggers a form submission, Softr can automatically populate a hidden email field with their address, linking the new record to the user without any manual input. Combined with filters that show users only records matching their email, this creates a per-user data experience that is genuinely secure and requires no custom code. It is one of Softr's most impressive architectural achievements.
Softr White-Labeling and Custom Domains
Softr supports full white-label deployment, which is one of the primary reasons agencies choose it for client work. You can deploy a Softr app to a completely custom domain with no Softr branding visible anywhere. The login page, the app header, the email notifications, all carry your client's brand identity. From a user perspective, the portal looks like a purpose-built proprietary product. Custom domain setup requires a CNAME record pointing to Softr's infrastructure. The process takes minutes and SSL is provisioned automatically. For agencies managing multiple client portals, Softr allows separate custom domains per app with no additional configuration overhead. Each app is a separate Softr project, connected to its own Airtable base, styled with its own brand settings, and live at its own domain. White-label email notifications complete the experience. When Softr sends a sign-up confirmation, a magic link, or a password reset email, it uses a sender domain and branding you configure, not a Softr-branded email address. This requires configuring a custom sending domain via DNS records, but the process is well-documented and the result is a fully professional, on-brand authentication experience. For agencies pricing portals as a product, Softr's white-labeling capability is foundational to the business model.
Softr Pricing and Limitations
Softr's pricing is structured around active app users and team members (builders). The Free plan is limited to a handful of users and one app, sufficient for evaluation but not production use. The Basic and Professional plans cover small to medium deployments with increasing user counts. Business and Enterprise plans unlock unlimited users, SSO, custom code, and priority support. Pricing has evolved over time, so verify current tiers on Softr's pricing page. The limitations that matter most in practice are data source breadth and design flexibility. Softr connects to Airtable and Google Sheets; it does not have native connectors for PostgreSQL, Supabase, or arbitrary REST APIs the way WeWeb does. If your data is not in Airtable or Google Sheets, Softr is not the right tool. The design system is also constraining, Softr's blocks have a defined visual language and spacing model. You can customize colors, fonts, and some layout settings, but you cannot achieve the pixel-level design control that WeWeb or Webflow offer. For complex applications that need custom UI, sophisticated data relationships across multiple backends, or deep integration with a product's existing API, Softr will eventually reach its ceiling. The signal is usually when you spend more time working around the tool than building with it. At that point, WeWeb with a proper backend is the upgrade path. But for the sweet spot, Airtable-backed portals, directories, and internal tools for small-to-medium teams, Softr is hard to beat on speed, cost, and the quality of the final product.
How Softr compares
See how Softr stacks up against other popular tools.
Ready to build with Softr?
Book a free 30-minute call. We'll scope your project, answer your questions, and send you a fixed quote, no commitment required.
Book a free call →